153rd Kentucky Oaks & Derby

Krystal McNeil • June 17, 2025

Pose 502 x Red Bull

Capturing Iconic Moments at the

153rd Kentucky Oaks & Derby

Kentucky Derby Woman in dress in front of photo booth at thee Redbull activation

The 153rd Kentucky Oaks and Derby were nothing short of legendary, and Pose 502 was thrilled to be right in the middle of the action—partnering with Red Bull for an unforgettable photo experience in the iconic infield.


This year, the infield came alive with energy, fashion, and fierce creativity. At the heart of it all? Red Bull’s vibrant flower wall activation, the perfect backdrop for attendees to strike a pose and capture their Derby-day style. Pose 502 was proud to elevate the experience with our custom photo booth setup, delivering instant, high-quality snaps that guests could download, share, and relive long after the races ended.


Bringing the Energy with Red Bull


Red Bull knows how to activate a crowd, and this year’s collaboration brought the brand’s bold aesthetic to life with our modern photo booth placed directly in front of their flower wall. The booth captured the spirit of the infield: fun, fresh, and totally unforgettable.


Whether it was a group of friends showing off their Derby fits or fans hyped up on adrenaline and mint juleps, our booth helped bottle that race-day buzz and turn it into shareable content. It was the perfect marriage of tech and creativity—on brand for both Pose 502 and Red Bull.


Why It Mattered


Events like the Kentucky Oaks and Derby are where memories are made, and we believe they should be captured with intention. Our partnership with Red Bull gave us the opportunity to merge style, speed, and storytelling in one high-impact activation. And with thousands of attendees flowing through the infield, visibility was at an all-time high.


Looking Ahead


Partnering with major brands like Red Bull at iconic events fuels our passion and pushes us to innovate even further. As Pose 502 continues to grow—and with our expansion into new markets through The Pose Xperience—expect to see more bold collaborations that celebrate moments that matter.


Let’s Create Together


Whether it’s a corporate event, brand activation, or major festival, we’re ready to deliver show-stopping photo and video experiences that get people talking. Want to bring something next-level to your next event? Get in touch with us today.

By Krystal McNeil May 9, 2025
Every year, as the roses bloom and the city starts buzzing with excitement, Louisville comes alive for one of the most iconic traditions in sports: The Kentucky Derby. At Pose 502, Derby Week isn’t just a date on the calendar — it’s a celebration of local pride, vibrant culture, and the kind of energy that makes this city one-of-a-kind. This year’s Derby Week was packed with events, laughter, and unforgettable moments — and we were thrilled to be right in the middle of the action. Our Derby festivities began with a two-day activation at the Kentucky International Convention Center for the Healthcare Sterile Processing Association (HSPA) Conference, where we teamed up with Medline to bring a little light-hearted fun to an otherwise business-focused environment. Set up in the exhibitor space, we brought our 360° video booth — and it was a hit from the moment we turned on the lights. Attendees poured in throughout both days, taking breaks from their sessions to step onto the platform, strike a pose, and create some seriously fun, high-energy video clips. You could feel the shift in the air every time someone jumped in — the booth became a space to unwind, connect, and let loose. Whether they were dressed in suits or full-on Derby attire, guests brought the enthusiasm and gave us some incredible content. Of course, no Pose 502 experience is complete without our signature props, and we made sure this event had the full Derby flair. We loved seeing attendees embrace the theme — some came ready in big hats and bright florals, while others threw on a few of our props and transformed into Derby-ready stars in seconds. Derby Week is always one of our busiest times of the year — and also one of the most rewarding. There's something about the spirit of the city during this time: the way everyone leans into tradition, dresses to the nines, and makes time for celebration. We get to see a side of our clients and guests that’s full of life, laughter, and personality. Behind the scenes, our team works hard to prep and transport equipment, set up in unique event spaces, and make sure every detail — from lighting to guest experience — is just right. But it’s all worth it when we get to look around and see people smiling, dancing, and genuinely enjoying the experience. To everyone who visited our booth during the HSPA conference: thank you for showing up, showing out, and reminding us why we love what we do. And a huge shoutout to Medline for trusting us to help elevate your conference presence — you were the perfect partners for kicking off Derby Week in style.
By Krystal McNeil March 17, 2025
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By Entertainment, Experience, Fun, Photo Booth, Wedding February 5, 2024
Congratulations! You're engaged, and with your wedding just around the corner, it's time to dive into the exciting world of wedding planning. But with so many trends and traditions, where do you even begin? Don't worry, lovebirds, we've got you covered! Here's a peek at some of the hottest wedding trends that are sure to make your special day unforgettable: Experience over Excess: In 2024, it's all about creating meaningful experiences for you and your guests. Think intimate gatherings, interactive elements, and activities that foster connection. Food trucks, live music stations, and DIY cocktail bars are replacing extravagant buffets and formal speeches. Sustainable Soiree: Eco-conscious couples are opting for sustainable weddings , minimizing their environmental impact. Locally sourced food, recycled decor, and digital invitations are just a few ways to celebrate your love while honoring the planet. Tech Time Capsule: Technology is seamlessly integrating into weddings. From interactive photo booths with custom filters to virtual reality experiences , couples are using tech to create lasting memories and engage guests in unique ways. Plus, live streaming your ceremony allows loved ones who can't be there to share in the joy. Monochrome Magic: Move over, traditional palettes! Bold and monochromatic color schemes are making a statement in 2024. Think emerald green, sapphire blue, or even a romantic blush - the key is to choose a hue that reflects your personalities and implement it throughout the decor, flowers, and attire. Bespoke Beauty: Forget cookie-cutter weddings! This year, it's all about personalization . From custom vows and signature cocktails to incorporating cultural traditions and family heirlooms, couples are infusing their unique love story into every detail. Retro Revival: The 80s and 90s are back, baby! Expect to see a touch of nostalgia with vintage-inspired elements like neon signs, arcade games, and Polaroid cameras. Don't be afraid to add a playful twist to your celebration! Foodie Delights: Forget the dry chicken and overcooked veggies. 2024 weddings are embracing innovative catering experiences . Interactive food stations, personalized menus, and locally sourced ingredients are tantalizing taste buds and creating a truly memorable feast. Destination Dreams: While backyard weddings are still popular, destination celebrations are on the rise. From intimate beach ceremonies to breathtaking castle weddings, couples are saying "I do" in unique and exotic locales, creating an unforgettable adventure for themselves and their guests. Comfort is Key: Ditch the stiff suits and uncomfortable heels! Couples are prioritizing guest comfort in 2024. Think outdoor lounge areas, casual dress codes, and interactive entertainment to keep everyone relaxed and having fun. Grand Exit Glow-Up: Skip the sparklers (they can be a fire hazard!). Instead, opt for a showstopping exit with cold sparklers, laser light shows, or even a choreographed dance number. Make your final moments as husband and wife truly unforgettable! Remember, your wedding is a reflection of your love story. Embrace these trends, but don't be afraid to add your own unique touches to make your special day truly magical. Happy planning!
By Brand Awareness, Corporate, Data Capture, Employee Engagement, Entertainment, Experience, Fun, Photo Booth October 20, 2023
In the dynamic landscape of corporate events and marketing strategies, businesses are constantly seeking innovative ways to enhance brand awareness and engage with their audience. One surprisingly effective and often overlooked tool in this arsenal is the humble photo booth. Let's delve into why incorporating a photo booth into your events can be a game-changer for your brand. Humanizing Your Brand - In a Snap: Photo booths provide a fun and interactive way for attendees to engage with your brand. When they associate your logo or products with enjoyable moments, it humanizes the brand and creates positive associations. Social Media Buzz: - Brand In Focus: In the age of social media dominance, photo booths become instant content generators. Attendees sharing branded photos on platforms like Instagram and Twitter act as powerful user-generated content, exponentially increasing your brand's reach. Memorable Experiences: - Beyond Brochures: While pamphlets and brochures might get lost in the shuffle, a memorable photo captured in your custom-branded booth stays with the attendee. It's a tangible, shareable, and positive memory directly linked to your brand. Data Collection: - Smile and Share: Photo booths can be equipped to collect user data, from email addresses to survey responses. This provides valuable insights into your audience and allows for personalized follow-ups. Corporate Culture Boost: - Team Building Magic: For internal events, photo booths are a fantastic way to enhance corporate culture. Employees bonding over silly props and shared moments contribute to a positive work environment. Sponsorship Opportunities: - Brand Visibility: If your event involves sponsors, the photo booth offers prime real estate for logos and branding. It's an unobtrusive yet impactful way to give sponsors visibility and create goodwill. Themed Branding: - Tailored Experiences: Photo booths can be customized to match your event theme or showcase new products. It's a flexible tool that adapts to your marketing objectives. Measure Engagement: - Count the Smiles: Engagement is often an intangible metric. However, the sheer number of attendees lining up for the photo booth is a tangible sign of interest and participation. In conclusion, integrating a photo booth into your corporate events isn't just about capturing smiles; it's about capturing attention, engagement, and leaving a lasting, positive impression of your brand. It's an investment that keeps on giving, both in terms of immediate social media buzz and the long-term brand recall of a captured moment. So, why settle for a static booth when you can have a dynamic, brand-boosting experience? Pose, smile, and let the world see the vibrant, engaging side of your business.
By Entertainment, Experience, Fun, Photo Booth, Wedding September 29, 2023
Your wedding day is more than a ceremony; it's a symphony of love, laughter, and unforgettable moments. What's the secret ingredient that transforms a beautiful wedding into a legendary celebration? The answer: a photo booth! Here's why weddings need a photo booth: Capturing Candid Bliss A professional photographer is a must, but a photo booth adds a dash of spontaneity. Candid shots of guests being themselves, sharing laughs, and expressing joy are the gems that make your wedding album truly priceless. Entertainment Extraordinaire Forget about dull moments. A photo booth is an entertainment hub. It's not just about taking pictures; it's about creating an interactive and lively space where guests can let loose, be goofy, and make memories that'll be talked about for years. Memorable Keepsakes In the age of digital everything, a physical keepsake is cherished. Photo strips, personalized with your wedding details, become delightful mementos for guests. They serve as tangible reminders of the love-filled day and often find a spot on the fridge or in a scrapbook. Break the Ice Weddings bring together people from various walks of life. A photo booth acts as a social catalyst, breaking the ice and encouraging even the shyest guests to strike a pose. It's a shared experience that helps create connections. Theme It Up Coordinate the backdrop, props, and even the print design with your wedding theme. Whether it's a rustic barn affair or a glamorous city soirée, a photo booth enhances the overall aesthetic, adding an extra layer of visual delight. Guestbook Upgrade Move over traditional guestbooks. Picture this: a guestbook filled not only with heartfelt messages but also adorned with snapshots of your friends and family enjoying themselves. It's a dynamic, living memory book. Instant Gratification In the age of instant everything, waiting for wedding photos can feel like an eternity. A photo booth offers instant prints, allowing guests to take home a piece of the celebration right away. Bridging Generations From the little ones to the great-grandparents, everyone loves a good photo booth. It's an activity that transcends generations, creating a shared experience for your diverse guest list. Customization Galore Tailor the photo booth experience to fit your vision. Choose props that reflect your personalities, design custom backdrops, and create prints that match your wedding theme. It's your day, and the photo booth is a canvas for your creativity. Lasting Impressions Long after the cake is cut and the dances are danced, the memories captured in the photo booth endure. Those spontaneous, joy-filled moments will be cherished not just by you but by everyone who shared in the magic of your special day. In the tapestry of your wedding day, a photo booth isn't just a thread; it's a vibrant hue that adds depth, character, and a touch of whimsy. It's not just a booth; it's a portal to a world where love is celebrated one snapshot at a time. Let the magic unfold!