360 Fun With Medline

Every year, as the roses bloom and the city starts buzzing with excitement, Louisville comes alive for one of the most iconic traditions in sports: The Kentucky Derby. At Pose 502, Derby Week isn’t just a date on the calendar — it’s a celebration of local pride, vibrant culture, and the kind of energy that makes this city one-of-a-kind.
This year’s Derby Week was packed with events, laughter, and unforgettable moments — and we were thrilled to be right in the middle of the action.
Our Derby festivities began with a two-day activation at the Kentucky International Convention Center for the Healthcare Sterile Processing Association (HSPA) Conference, where we teamed up with Medline to bring a little light-hearted fun to an otherwise business-focused environment.
Set up in the exhibitor space, we brought our 360° video booth — and it was a hit from the moment we turned on the lights. Attendees poured in throughout both days, taking breaks from their sessions to step onto the platform, strike a pose, and create some seriously fun, high-energy video clips.
You could feel the shift in the air every time someone jumped in — the booth became a space to unwind, connect, and let loose. Whether they were dressed in suits or full-on Derby attire, guests brought the enthusiasm and gave us some incredible content.
Of course, no Pose 502 experience is complete without our signature props, and we made sure this event had the full Derby flair. We loved seeing attendees embrace the theme — some came ready in big hats and bright florals, while others threw on a few of our props and transformed into Derby-ready stars in seconds.
Derby Week is always one of our busiest times of the year — and also one of the most rewarding. There's something about the spirit of the city during this time: the way everyone leans into tradition, dresses to the nines, and makes time for celebration. We get to see a side of our clients and guests that’s full of life, laughter, and personality.
Behind the scenes, our team works hard to prep and transport equipment, set up in unique event spaces, and make sure every detail — from lighting to guest experience — is just right. But it’s all worth it when we get to look around and see people smiling, dancing, and genuinely enjoying the experience.
To everyone who visited our booth during the HSPA conference: thank you for showing up, showing out, and reminding us why we love what we do. And a huge shoutout to Medline for trusting us to help elevate your conference presence — you were the perfect partners for kicking off Derby Week in style.


