A product launch, inside the infield
Red Bull was rolling out its new Summer Edition and needed the launch to feel native to Derby weekend. We built a branded Portrait Booth inside Red Bull’s bar at Churchill Downs. Every guest left with a polished portrait framed in launch creative, delivered to a Summer Edition microsite built for one-tap sharing.
See our Kentucky Derby experiences →
Two years, every metric up: portraits and shares +29%, reach and impressions +13% year over year.
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